Brand Configuration
The Brand section is the first and most important step in setting up your online store. It defines how your business is presented to customers and establishes your store's identity across the website. The information configured here is displayed in various locations such as the website header, browser tabs, invoices, emails, and checkout pages.
A well-configured brand setup helps customers recognize your business, improves trust, and creates a professional shopping experience. Ensure all branding elements are consistent across all channels.
Overview
The Brand section allows you to configure the core identity elements of your store. These settings control how your business appears to customers throughout their shopping journey.
- Display your business logo throughout the website
- Configure your store name and business information
- Create a professional store URL
- Connect a custom domain to your store
- Establish a unique identity that differentiates your business from competitors
Visual Identity
The Visual Identity area allows you to upload the graphical assets that represent your business.
Logo
The logo is displayed in key locations throughout your store, including:
- Website header
- Checkout page
- Customer invoices
- Order confirmations
- Email notifications
When uploading a logo:
- Use a high-resolution image
- Prefer PNG format with a transparent background
- Ensure the logo remains readable on both desktop and mobile devices
- Avoid excessive text or small details that may become difficult to see
Favicon
A favicon is the small icon displayed in browser tabs, bookmarks, and saved shortcuts.
Recommended size:
- 32x32 pixels or higher
- PNG or ICO format
Business Information
This section contains the core information about your store.
Store Name
The store name is displayed throughout your website and should match your business branding.
// Examples
Fashion Hub
Smart Electronics
Fresh Farm Market
Choose a name that customers can easily remember and associate with your products.
Business Category
Select the category that best describes your business. This helps:
- Organize store information
- Improve future platform recommendations
- Support business-specific features and templates
Owner Name
Enter the business owner's name or organization representative. This information may be used for administrative purposes and business verification.
Store Slug
The store slug forms part of your website address.
// Example
Store Name: Fashion Hub
Store URL: https://fashionhub.softizestore.com
Choose a slug that:
- Matches your brand name
- Contains no special characters
- Is easy to type and remember
State
Select the state where your business operates. This information may be used for:
- Tax calculations
- Shipping configurations
- Business reporting
- Regional settings
Domain Settings
By default, every Softize Store receives a free subdomain.
// Default subdomain
https://yourstore.softizestore.com
For businesses that require a more professional appearance, a custom domain can be connected.
// Custom domain example
https://www.yourstore.com
Benefits of a Custom Domain
Using a custom domain provides several advantages:
- Increased customer trust - Professional appearance builds confidence
- Stronger brand identity - Your own domain reinforces brand recognition
- Better marketing opportunities - Easier to promote and share
- Easier website promotion - Memorable and professional URL
- Professional business appearance - Stand out from competitors
Configuring a Custom Domain
Follow these steps to connect your domain:
Enable Custom Domain
Enable the Use Custom Domain option in your brand settings.
Enter Domain Name
Enter your domain name in the provided field.
Copy DNS Records
Copy the DNS records displayed by Softize Store.
Update DNS Settings
Log in to your domain provider and add the required DNS records.
Save and Verify
Save the changes and wait for DNS propagation. Verify that the domain is connected successfully.
DNS updates can take several minutes to several hours depending on your domain provider. Be patient and avoid making repeated changes during this period.
Best Practices
For the best results when configuring your brand:
- Use a professional logo that represents your business effectively
- Keep branding consistent across all channels and touchpoints
- Choose a short and memorable domain name
- Verify all business information before publishing your website
- Test the website using both desktop and mobile devices after configuration
Once completed, your store will have a professional brand identity that customers can easily recognize and trust. Proceed to Site Settings to continue configuring your store.