Site Settings
The Site Settings section allows you to configure the core operational and marketing settings of your online store. These settings control how your store behaves for customers, how it appears in search engines, and how you track visitor activity and customer interactions.
On this page
Properly configuring Site Settings ensures that your store is optimized for customer experience, search engine visibility, and business analytics. Review each section carefully before publishing.
Overview
By configuring these settings correctly, you can:
- Improve customer experience
- Increase search engine visibility
- Track visitor behavior
- Measure marketing performance
- Integrate third-party tools and services
- Enable direct communication channels for customers
General Settings
The General Settings section controls the regional and language preferences of your store.
Time Zone
The selected time zone is used throughout the platform for all time-based activities.
Examples include:
- Order creation timestamps
- Invoice generation dates
- Coupon validity periods
- Shipping updates
- Store reports and analytics
It is important to select the time zone that matches your business location to ensure accurate reporting and customer communication.
Currency
The currency setting determines how product prices and order totals are displayed.
// Available currencies
Indian Rupee (INR)
US Dollar (USD)
Euro (EUR)
All product pricing, invoices, checkout totals, and reports will use the selected currency.
Language
The language setting controls the default language used throughout the storefront. This affects:
- Website content
- Customer-facing messages
- Checkout experience
- Notifications
Select the language that best matches your target customer base.
SEO Settings
Search Engine Optimization (SEO) helps customers discover your website through search engines such as Google, Bing, and Yahoo. The SEO Settings section allows you to configure information that search engines use when indexing your website.
Meta Title
The Meta Title is the title displayed in search engine results and browser tabs.
// Example
Fashion Hub | Trendy Clothing & Accessories
A good meta title should:
- Include your store name
- Describe your business
- Be concise and relevant
- Include important keywords
Meta Description
The Meta Description provides a summary of your website that appears in search engine results.
// Example
"Shop the latest fashion trends, accessories, and seasonal collections
with fast delivery and secure payments."
A strong meta description can improve click-through rates from search engines.
Keywords
Keywords help describe the products and services offered by your business.
// Examples
Fashion Store
Men's Clothing
Women's Fashion
Online Shopping
Accessories
Use keywords that customers are likely to search for.
Open Graph Image
The Open Graph Image is displayed when your website is shared on social media platforms such as Facebook, WhatsApp, LinkedIn, and Twitter.
A properly configured image helps:
- Improve social media appearance
- Increase engagement
- Create a professional brand impression
Use an image size of 1200 x 630 pixels for optimal display across all social platforms.
Tracking & Analytics
Analytics tools help you understand how visitors interact with your website. The Tracking & Analytics section allows you to integrate popular marketing and analytics platforms.
Google Analytics
Google Analytics provides detailed information about website visitors. You can track:
- Number of visitors
- Traffic sources
- Popular pages
- Customer behavior
- Conversion rates
This information helps you make informed business decisions.
Google Tag Manager
Google Tag Manager simplifies the management of tracking scripts and marketing tags.
Benefits include:
- Centralized script management
- Easier marketing integrations
- Faster deployment of tracking tools
Meta Pixel
Meta Pixel helps track visitors from Facebook and Instagram advertising campaigns. You can monitor:
- Product views
- Add-to-cart actions
- Purchases
- Campaign performance
This data helps improve advertising effectiveness.
Microsoft Clarity
Microsoft Clarity provides visual insights into visitor behavior.
Features include:
- Session recordings
- Heatmaps
- User interaction tracking
This helps identify usability issues and improve customer experience.
Custom Scripts
The Custom Scripts section allows advanced users to add custom code snippets to the storefront. This feature is commonly used when integrating external services that require JavaScript installation.
Header Script
Scripts added here are loaded within the website's head section.
Common use cases include:
- Verification codes
- Analytics tracking
- Marketing platforms
- SEO tools
Footer Script
Scripts added here are loaded before the closing body tag.
Common use cases include:
- Live chat widgets
- Customer support tools
- Marketing automation scripts
- Third-party integrations
Only add scripts from trusted sources to maintain website performance and security. Malicious scripts can compromise your store and customer data.
Floating Action Buttons
Floating Action Buttons provide customers with quick access to important communication channels. These buttons remain visible while customers browse the website.
Enable WhatsApp to allow customers to contact your business instantly.
Benefits include:
- Faster customer support
- Direct communication
- Increased customer trust
Enter a valid WhatsApp number to activate this feature.
Call
Enable the Call option to allow customers to contact your business by phone. This feature is useful for:
- Customer inquiries
- Product support
- Order assistance
Softize AI
Softize AI provides automated assistance for customer queries.
Benefits include:
- Instant responses
- 24/7 availability
- Reduced support workload
Customers can receive assistance even when your support team is unavailable.